1Password

Build 'Family Password': 1Password rebranded for non-engineers

Shaan pitches taking the exact functionality of 1Password and rebranding it for families with better copy and a friendlier feel — 'Family Password helps your family be safe' — arguing 1Password feels like an engineer's product built for engineers.

“I think you could do the same thing and just brand it better and write better copy and make it more family-friendly and be like, this is called Family Password, and Family Password helps your family be safe. And, uh, it's not 1Password, which feels to me like an engineer's product built for engineers.”

Steal thisClone a powerful but engineer-feeling tool and rebrand it with friendly copy for a mainstream audience like families.