Amway

Beachbody built a 400,000-person coach network

Sam describes how Beachbody copied the Amway MLM playbook, turning its most successful customers into a nationwide salesforce of 400,000 coaches who recruit and train other coaches for a share of revenue.

“So then he took a page out of the Amway MLM playbook. He's like, here's what we'll do. We'll get our, our most successful customers will become our coaches. We'll teach them how to sell this program for themselves, how to be their own mini Tony Horton. So they go and they build this nationwide network of 400,000 coaches.”