Athletic Greens

D2C competitor to Athletic Greens, with the product checklist

Shaan pitches going direct-to-consumer with an Athletic Greens-style greens powder, and lays out the checklist for a good D2C product: a price point high enough that Facebook ads work, a consumable/recurring item, a big market like health and fitness, easy to ship, and simple to private-label.

“So you want to, a price point that's high enough. So, you know, you don't want to sell a $2 product because the Facebook ads are too expensive. You want something that's recurring and that basically people consume, not something they buy once and they keep forever. So this is consumable. It's a high price point. It appeals to the health and fitness market, which is a very big market, and, and it's very like sort of shipping friendly, and you could private label it pretty easily.”

Steal thisVet any D2C idea against five filters: high price point, consumable/recurring, big market, shippable, private-labelable.