Bankless

Be the Bankless of a new wave: podcast first, then launch the business

Shaan's playbook: pick a brand-new wave like DeFi, start a podcast (e.g. Bankless), build a community and sponsorships, invest in and get equity in the businesses you cover, then launch your own branded product, like an exchange or ETF, to that audience.

“And eventually they should launch their own branded business in there. Maybe it's an exchange or an ETF or something else with that following. And so that's kind of the playbook I would do given my strengths and what I've seen.”

Steal thisStart a podcast on an emerging wave, build the audience, then launch your own branded product to that following.