Blueland

Blueland: tablets that replace single-use cleaning plastic

Amoruso highlights Blueland, a sustainable cleaning brand she invested in. Instead of shipping bottles that are 80-90% water in single-use plastic, they sell reusable bottles plus refill tablets, so the only repeat purchase is the tablet.

“they send you these really beautiful reusable bottles and you fill it with water and you drop a tablet into it. So the only thing you buy over and over again is the tablet.”

Steal thisStrip the water and plastic out of a consumable, ship a reusable vessel, and sell only the lightweight refill.