Carhartt

E-commerce is 'clone on clone crime' — competitors validate the idea

Shaan rebuts the idea that an existing incumbent (Carhartt) kills a new opportunity. In e-commerce, an existing winner proves demand; cloning a working category and taking a slice of the pie is the normal, winning move.

“the mistake you're making is thinking that because something exists, that that's not how e-commerce works, bro. E-commerce is fucking clone on clone crime. It's just one, oh, this works great. I'll do it too. Thank you. Take my piece of the pie. And, uh, and so this working tells me nothing more than that this is an even better idea for somebody to go start.”

Steal thisTreat an existing successful competitor as proof of demand, not a reason to quit; clone the working category and take your slice.