Cheddar

Say no to everything, then go 100% all-in on the wave

Sam's life strategy: default to 'no' on almost everything, then when you spot a genuine wave (Facebook for BuzzFeed, Facebook Live for Cheddar's $200M exit), go fully all-in. It's high-risk, fails more often than it works, but the risk/reward skews heavily in your favor.

“You say no to most everything. Then when you see the thing that you're like, this is it, you go 100% all in on it. Um, and, and so there's a few examples of this. So, uh, and, and when you go all in on it, it's a high risk, but it's high reward type of thing. So examples are you become BuzzFeed and Facebook gets popular. You launch an entire media company. Um, BuzzFeed, Cheddar did this as well. They launched an entire media company off Facebook Live and they sold for $200 million.”

Steal thisDefault to no, conserve focus, then commit 100% the rare time you spot a real wave.