Chubbies

The 'oops, wrong email' Black Friday tactic

Shaan describes a sales tactic borrowed from Brooklyn/Chubbies: email your list a fake internal-looking message with subject 'Needs approval' that appears to accidentally reveal an unreleased Black Friday discount. The faux-accident creates urgency and the feeling of an insider deal.

“Sean has an e-com business and he told me about this sales tactic that he was gonna do where he was going to email his list this thing and where the subject says, "Needs approval," and the body of the text said, "Hey team, our Black Friday sales ready to roll. The email's below. Can you please click through and make sure all the links work fine?" let me know, Sean. And it was supposed to be an internal email and it was like a mistake as if it was sent to the entire list.”

Steal thisEmail your list a fake internal 'needs approval' draft that accidentally leaks your sale, then frame the discount as a mistake customers should grab before it's fixed.