CLEAR

Build the layer that abstracts away the lowest-NPS experiences

Shaan's heuristic for boring-space opportunities: find the experiences that would get a negative-5-star Yelp review — DMV, visa offices, airport security pre-CLEAR — and build the alternative or the layer on top that removes all the pain.

“Like going to the DMV, going to the visa immigration office, uh, you know, like, you know, the one like this would be— would have been going through airport security before CLEAR. Um, so if you just go and you say, what is the— what's the absolute worst? What would get like a negative 5-star review on Yelp? And then you go and you like build the alternative or build the like layer on top that like abstracts away all the pain, um, that's like a pretty valuable thing if you're willing to go into that boring space.”

Steal thisList the lowest-NPS, most hated experiences and build the layer that abstracts away the pain.