CoinDesk

Don't just pick door 1 or 2: map every no-risk way to ride a wave

Shaan's revisionist framework for catching a trend: beyond 'do nothing' (door 1) and 'build the big risky thing' (door 2), buy the underlying asset, build conviction before folding to a smarter skeptic, and consider zero-risk plays like a media company or an agency (e.g. Consensys-style consulting doing $100M+).

“So what are the no-risk ways to ride this wave? That's what I think Blockworks did. That's what CoinDesk did. That's what CoinMarketCap did. So there was other things you could have done. You could have created a media company”

Steal thisWhen a new wave hits, list 10 ways to ride it (own the asset, media, agency, community) and match the play to your conviction level.