Number
Costco membership revenue: $5B/year in near-pure profit
Sam looks up Costco's financials live: the company does $300B in annual sales but makes essentially no profit on food, with $5B coming entirely from membership fees which are near-100% margin.
$5000M
Annual membership revenue · USD
“It does $300 billion a year in sales. How much in subscription, in the membership sales, do you know? $5 billion.”
Number
The vending math: 33-cent Costco Cokes sold for $1
Quinn Miller's model is deliberately unsophisticated: he buys cans of Coke at Costco for 33 cents and sells them for a dollar out of machines placed across about 10 locations he cold-called into.
$33
Cost of a can of Coke from Costco (resold for $1) · USD cents
“So he buys a can of Coke from Costco for 33 cents, and he charges a dollar for it, right?”
Number
Costco's Kirkland brand sold $39 billion in 2018
Sam frames Brandless as a chance to become the trusted generic brand, citing that Costco's Kirkland Signature did roughly $39 billion in product sales in 2018.
$39000M
Annual Kirkland brand product sales · USD/year
“$39 billion. Kirkland brand sells $39 billion of products. 2018.”