Number
Deep Sentinel: 1 guard per 100 homes makes $100/mo security viable
Dave Selinger explains how Deep Sentinel undercuts the $30K-$100K/month cost of a personal billionaire guard. Using AI to filter events, one guard covers ~100 properties, making live human-monitored security affordable at a $100/month starting price.
$100
Properties monitored per guard · properties/guard
“We have a ratio of about 1 guard for every about 100 properties right now. And that's how we make it so that it's affordable because it's $100 a month, kind of our starting price point. And if you think about like having a security guard at your house, if you happen to, you know, have a bunch of friends who are billionaires, for example, they're spending $30,000 to $100,000 a month for a security guard.”
Number
A $100-$10K/month supply-constrained gap in the security market
Dave sizes the security market: alarms ~$20B, guards ~$20-30B. Deep Sentinel hits a never-before-served price band between $100 and $10,000 a month that is supply-constrained, not demand-constrained.
$20000M
Alarm market size · USD
“So the alarm side's about $20 billion and then the guard side's like $20 to $30 billion. But what Deep Sentinel hits is like this really kind of weird seam where there hasn't been a solution at all ever. And that price point's between about $100 a month and $10,000 a month. There is nothing. And, and there's nothing there not because there's no demand, it's supply-side constrained.”
Story
The schlocky hotel guard: 15 minutes of coverage for $3,000/mo
Dave illustrates Deep Sentinel's untapped seam with a hotel-owner friend paying a sloppy guard $3,000/month who shows up three times a night for five minutes each, just 15 minutes of real security over 10 hours. Deep Sentinel offers 24/7 monitoring for ~$1,000/month.
“he shows up 3 times a night. This is for $3,000 a month. He shows up 3 times a night and just walks around the parking lot for about 5 minutes. He gets a total of 15 minutes of security over the course of 10 hours, and it's $3,000. Whereas with us, we'd be able to provide that service for, for maybe $1,000 a month, and there'd be someone watching 24/7 in case something happened.”
Fact
'Super services': scale a service like a superhero, not labor arbitrage
Shaan reframes human-in-the-loop as 'super services.' Instead of cheap offshore labor watching screens, AI surfaces only the houses where something is happening, so one guard supervises 100 properties, letting a service-based business scale the way services normally can't.
“They should be called like, you know, super services or something like that, because it's taking a service-based business and it's scaling it like a superhero where it's like, oh, what if that security guard could not just watch one house but actually could watch 100 houses? Now you have a super service that can scale in the way that services typically can't.”
Steal thisWrap a human service in AI that filters out the dead time so one operator covers 100x the load.
Idea
Human-monitored Ring cameras: outsource live alarm response
Sam wants a service layered on existing Ring cameras where remote staff watch the live feed and confront intruders ('Hey, who are you? The police are on their way'). Deep Sentinel does this but requires its own hardware; Sam argues nobody offers it for the much larger installed base of Ring owners.
“I want that for Ring. Where I just have these folks, I don't think they have to be in America, they could be anywhere, that monitors the camera and then just says something like, "Hey, who are you? Do you know the owner? Like, the police are on their way." You know what I mean? That would just be lovely. I want that service.”
Steal thisBuild a monitoring layer on top of the biggest installed camera base (Ring) instead of forcing customers onto proprietary hardware.