Fact
Forgotten properties: boring web assets that quietly print money
Sam's term for unsexy websites you forget exist (like dictionary.com) that quietly generate large, repeatable ad revenue. He frames them as the internet equivalent of the 'sweaty startup' lawn-care business.
“I call it a forgotten property. Like just things that you forget that even exist, but just quietly make money and are quite repeatable. They're not necessarily sexy. It's like the sweaty startup of internet.”
Steal thisHunt for 'forgotten' high-traffic web properties with simple ad models; they're unsexy, cheap, and repeatable.
Idea
Reskin a popular word game as the dictionary.com game
Shaan's free idea for dictionary.com: license proven word games (mini crossword, word scramble) that have product-market fit but lack distribution, reskin them under the dictionary.com brand, and popup-promote them to existing traffic. He estimates it could drive $8-10M/year.
“Hey, free idea that I think would generate probably $8 to $10 million a year. You should come out with your— take all these popular games like Word Scramble or Mini Crossword, or all these different little word puzzle games that are very popular in the App Store and they have trouble with distribution. Good games, trouble with distribution. All you need to do is reskin that as the dictionary.com game and put it as a popup for people coming to the site”
Steal thisPair proven products that lack distribution with assets that have distribution but weak monetization.