Duraflame

Duraflame sells ~$500-600M of fire logs a year with few employees

Sam looks up Duraflame (believed sold to Clorox) and finds it sells roughly $500-600 million a year in fire logs with very few employees and no product innovation in decades, a prime example of a sleepy commodity ripe for disruption.

“I believe it was sold to Clorox, but it sells something like $500 or $600 million a year in these logs.”