Eero

Build a VPN directly into the Wi-Fi router so privacy is the value prop

Shaan pitches a mesh router (Eero-level simplicity and design) with a VPN baked into the hardware by default, so users never download or configure anything. The product's promise: your internet traffic is private just by buying this box. He flags NextDNS and Ubiquiti as nearby players.

“The idea was actually, why don't you build VPN into the router so you never need to download anything? It's just VPN by default, and it's built into the hardware itself. And so you actually— the value prop of the router is this is secure internet.”

Steal thisBundle the VPN into the router hardware and sell 'secure internet by default' to the privacy-conscious slice of router buyers.