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eHarmony

published data he studied for matching odds

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’191’20’21’22’231’24’251’262
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#77with Greg Isenberg - WeWork's Head of Product is an Idea Machine1×#23Disney for Dogs1×

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Story

Greg's teenage affiliate arbitrage: pay $1, earn $5 per install

As an 18-year-old in 2008, Greg Isenberg ran affiliate marketing for eHarmony, Match.com and Zynga, who paid $3-$6 per install. He built landing pages where it cost $1 to acquire a user worth $5 — and admits he invented the auto-playing video pop-under ad.

“Basically, I was doing deals with the eHarmonies, the Match.coms, and Zingas, who were like, they were willing to pay you $3, $4, $5, $6 for every install you generated for them. And back then, there was this arbitrage, I mean there's still arbitrage now, but there was this arbitrage where if you could create a landing page and cost you $1 to get someone to it, to install that game or get that lead to eHarmony, they would pay you $5.”
EP 77 · 4:53 · GREG ISENBERG
Read at 4:53
mfmindex.com№ 0077-293
Story

He reverse-engineered eHarmony data to find his wife

Single and wanting to settle down, Werdelin studied relationship-longevity research and eHarmony's published data, then defined 30–40 properties that would raise the odds of a lasting match. Concluding similarity beat compatibility statistically, he used 'serendipity' (friends-of-friends) as a proxy for chemistry he couldn't measure on paper.

“So I started to study all the books I could find about relationship therapy and longevity in relationships and start to try to understand, well, what is actually the background kind of for all these dating algorithms?”
EP 23 · 24:22 · MATT MEEKER
Read at 24:22
mfmindex.com№ 0023-1462