Ember

How a content brand should sell product: ask the audience, sell the AV kit

Harley's playbook for a media brand monetizing via commerce: don't slap your logo on a t-shirt. Ask your audience what they need, then sell something genuinely useful. For The Hustle's desk-bound entrepreneur audience he suggests a $250 camera/mic/setup package or an Ember mug collaboration.

“And if there is a way for you to put together a package for $250 that comes with a better camera, a better microphone, and a better setup, that may be something that works really, really well.”

Steal thisDon't sell logo merch; ask your audience what they need and bundle a genuinely useful product around it.