Everyday Astronaut

Publish 'when it's ready,' not on a frequency

Julian argues the best creators (Wait But Why, Paul Graham, Everyday Astronaut) deliberately don't publish on a set frequency, with slogans like 'new post every sometimes.' Forcing creative genius onto a deadline is a trap; they publish only when they truly have something to say.

“Wait But Why, or Paul Graham, who I mentioned earlier, Everyday Astronaut, right? What they all have in common is they don't publish content on a set frequency. Like, literally, the slogan for waitbutwhy.com, this great blog that people love, is new post every sometimes. At the end of the Everyday Astronaut videos, they'll be like, the next video will be out when it's ready. And like, Paul Graham will post at a very erratic schedule. And what they all have in common is they're publishing when they truly have something to say.”

Steal thisIf your content depends on originality, publish only when you have something to say rather than chaining yourself to a posting cadence.