Fridge No More

Fridge No More: a cloud convenience store with 15-minute delivery

Shaan describes Fridge No More, a Brooklyn startup running tiny dark stores in a 1-mile radius with electric-bike messengers for 15-minute delivery. Unlike Instacart, they are the grocery store: they buy wholesale and sell at retail, so the markup is built in rather than added as fees.

“Fridge No More themselves is the grocery store. So they go buy wholesale snacks and all the shit. They create a small, tiny cloud, you know, corner store, and then they sell it to you at the normal retail price. That's how they make their markup is just because they buy wholesale, they sell retail. So unlike Instacart, Instacart goes to a normal grocery store, they buy retail and sell at double retail, right?”

Steal thisFor ultra-fast delivery, own the inventory and sell wholesale-to-retail instead of layering delivery fees on top of store prices.