General Motors

In a world of AI content, feeling real is the moat

Shaan argues creator content has become processed and artificial, and as AI generates hyper-addictive, hyper-entertaining content, what will stand out is a person who feels real. He points to bodybuilder Sam Sulek, whose unperformed workout vlogs let viewers in.

“And I think in a world of AI where any, you know, literally the computer's going to be making content that's hyper-addictive and hyper-entertaining, what's going to be left is going to be when you bump into a person that feels real. And we all have very good bullshit detectors. We can actually sense when somebody's real, and it stands out, and it's very different.”