George Foreman Grills

Old/new problem x old/new solution 2x2 for spotting opportunities

Shaan applies his 2x2 grid (old problem/new problem x old solution/new solution) to clout kitchens: it's an old solution (a famous person monetizing their brand on product, like George Foreman Grills) applied to a new opportunity created by delivery apps.

“remember I said that framework, which was like, you know, old problem, new problem, old solution, new solution, this 2x2 grid. So this is that thing, right? So this is actually taking an old solution to a new problem. Or if you could look, you could also look at the other way. But if you look at like George Foreman Grills, right, this was an old solution to how a famous person who no longer has their income stream going can use their brand to sell a bunch of product, branded product.”