Google Calendar

Superhuman for X: charge prosumers $19/mo for a slick tool

Shaan lays out Cron app's thesis: take a massively-used tool (Google Calendar, 500M users), build a much slicker version, and capture the top few percent of power users at $19/month.

“their thesis is, look, the market for calendar users— for just— if you just take Google Calendar, is 500 million people. And what they're trying to do is take the top, you know, set of prosumers, right? So professionals, people who really care about efficiency, people who are heavy power users of the calendar app And they're trying to say, can we get the top X percent? They said top 20%, but really it's gonna end up being the top 2% of people to pay $19 a month to have, you know, their Google Calendar on steroids.”

Steal thisTake a tool with hundreds of millions of users, build a far slicker UI, and charge the top few percent of power users a monthly subscription.