GovDelivery

GovDocs: labor-law posters to $20M+ government MailChimp

Shaan tells how a Minnesota company started in 1999 selling the legally required labor-law posters every business must buy yearly (~$28, 99% renewal), then spun out GovDelivery, a 'MailChimp for governments' embedded in cities for constituent email/SMS, now a $20M+/year subscription business.

“And then they actually have this other business they spun out called GovDelivery, which I thought was kind of interesting. So it's government tech. So basically it's MailChimp for governments. So every state, city, county, whatever, has a bunch of constituents on an email list that they— or SMS or physical mail— that they need to contact to communicate basic rules, information, road closures, whatever it may be. And so these guys are like, oh yeah, we'll be the tech for you to power that system. And now they're just embedded in like all these cities. They'll never get swapped out.”