Grok

Build for agentic shopping: let AI bots buy through your API

Harmon says he no longer uses Google for search and that many people now have AI assistants like Grok shop for them. Businesses that expose an agent-friendly checkout, so the bot talks to an API instead of scraping pages, can reach a fast-growing group of shoppers. He calls it a current glitch.

“And if you're a business that has an agentic shopping system where the AI bot doesn't have to go and scrape everything, it just talks to your API, then you can plug into this huge growing, rapidly growing group of people that are wanting to shop through their bots. They don't want to shop themselves. They don't want to click on Google anymore. That's a huge opportunity and a potential glitch.”

Steal thisExpose your catalog and checkout through an API that AI shopping agents can use directly, before competitors optimize for it.