Story
$300 of textbook orders overnight sparked Better World Books
A roommate plugged old textbook ISBNs into Half.com and came back the next day with $300 of orders. That accidental signal kicked off a scramble to collect and resell textbooks that became a $70M company.
“And so he diligently went off, more diligently than me, and plugged in all the ISBN numbers and came back the next day and was like, "Dude, I just got $300 of orders for these random textbooks that the bookstore wasn't buying." And so we were like, "Whoa, that's something."”
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