Tactic
The no-credit-card-debt policy nobody dares to copy
Ramit refuses to let anyone with credit card debt join his flagship programs, a policy that costs millions a year. Competitors plagiarize his sales pages and email copy but never this rule, because 90% of their customers would vanish overnight.
“I don't allow people with credit card debt to join our flagship programs, the higher-end ones. That costs us millions of dollars every year. And it's funny, people will plagiarize our sales pages, they'll plagiarize our email copy. For some reason, they don't plagiarize that policy. I wonder why that is? 'Cause 90% of their customers would disappear overnight.”
Steal thisAdd a customer-quality gate that screens out buyers who can't succeed, even if it costs short-term revenue, to build long-term trust.
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