It's Always Sunny in Philadelphia

The DENNIS System as a framework for selling your company

Shaan maps the It's Always Sunny dating framework onto exiting a company: Demonstrate value, Engage physically (meet and hit it off), Nurture dependence (make yourself the solution to the buyer's problem), then Neglect emotionally and Separate entirely before closing.

“So D is the first step, demonstrate value, right? Why do I even want to buy you? Oh, I have a 2 million person email list. Well, I don't know what the number is. '40% of people open it every morning. We have trends, we make all this money.' You know, that's demonstrating value. And you did that part, right?”

Steal thisBuild yourself as the solution to the acquirer's biggest problem, then walk away right before signing to trigger the close.