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Jack's Dining Room

food creator brand

4 transcript mentions
Mentions over time
4 total · by year · from the transcripts
’19’20’21’22’23’24’25’264
4
mentions
2
receipts
0
numbers
2
episodes
By type
2
  • Framework1 · 50%
  • Idea1 · 50%
By speaker
2
  • Shaan2 · 100%
By topic
3
  • Marketing / Growth2 · 67%
  • Side Hustles1 · 33%
Shows up most in
#858How to naturally monetize what you love1×#840Brainstorming business ideas with a billion-dollar founder1×

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In the moments

2 linked receipts
Framework

The content is the business; the tours are just content

Shaan's advice for scaling an experiential business: flip the usual model. Instead of making content to sell tours, treat the in-person events as a content farm and build the real business around the online brand. He cites Jack's Dining Room's ultra-premium Reserve trips and Alex Hormozi's in-person workshops as examples.

“The second is the content is the business, not the tours. So the tours are just content. Whereas I think what most people do is they say, I'm gonna make content to try to get people to book the tour 'cause that's where I get the transactional money. And so that's the real business. And I actually think if you want to go bigger, you have to flip that on its head. You have to say the tour is just actors.”

Steal thisRun your in-person product as a content farm, and judge each event by the clips it produces as well as the ticket revenue.

EP 858 · 6:36 · SHAAN
Read at 6:36
mfmindex.com№ 0858-396
Idea

A trusted food creator should build the new Yelp instead of doing brand deals

Shaan told food creator Jack of Jack's Dining Room to skip brand deals and build a curated Yelp. A generic platform loses to a trusted person: he would rather take Jack's pick for the best ramen in New York than Yelp's.

“And when I met him, I told him, I said, look, you're trying to cut these brand deals. Like, why don't Like, you should create the new Yelp. Yeah. Because Yelp is this completely generic platform with everything. But if I trust you and I have trust as a service or curation as a service, human curation as a service, I would just, if I go to New York and I want the best ramen, I would trust Jack over Yelp.”

Steal thisIf you have an audience that trusts your taste, turn it into a curated directory instead of selling sponsorships.

EP 840 · 45:23 · SHAAN
Read at 45:23
mfmindex.com№ 0840-2723