Jungle Scout

Build Jungle Scout for second-tier marketplaces (Etsy, Poshmark, Airbnb)

Shaan's thesis: B-class marketplaces like Etsy, Poshmark, Mercari, and Airbnb have far less competition than Amazon. Build seller-tooling SaaS (à la Jungle Scout) on top of them, since the existing tools 'exist but they're not great.'

“So I'm really interested in the second tier or like what I'll call B-class marketplaces. I don't mean that as an insult. I mean it more like if you're in real estate, you're like, oh, do I buy an A, you know, A-class property, which is like it's a modern building, fully leased up, blah blah, or do you go for like an older thing that has upside, right?”

Steal thisFind a big marketplace where the third-party seller tools are weak, then build the 'Jungle Scout' for it.

Jungle Scout raised over $110 million

Shaan points out that Jungle Scout — an Amazon seller research Chrome extension that looked like a small 'indie hacker' business — raised over $110 million, signaling how large seller-tooling businesses can become.

“By the way, Jungle Scout raised over $110 million, which is— that gives you a sense of how big it is if it was able to raise that.”