Justin.tv

The three-question customer interview that built Twitch

Shaan shares Emmett Shear's entire customer-interview method while pivoting Justin.tv to Twitch: ask what they like about their current platform, what they dislike, and what it would take to switch. Then build exactly that, return in two weeks, and ask if they're ready.

“I asked 3 questions. I said, what do you like about your current platform? What do you dislike about your current platform? And what will it take to get you to switch to Twitch? And that's what he asked every single customer.”

Steal thisInterview customers with three questions: what they like, what they dislike, and what it takes to switch; then build that and circle back.