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Klutch Sports

agency to license NBA stars

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Idea

Rebrand Warheads with rotating celebrity-flavor packs

Shaan pitches buying a nostalgic extreme-sour brand like Warheads and licensing a rotating roster of athletes and influencers, each becoming a limited-edition flavor whose head is the packaging. Season one is NBA stars via Klutch Sports; season two is Jake Paul and the Team 10 crew.

“I would go to Klutch Sports and I'd be like, hey LeBron, uh, we need like 15 NBA athletes. You're each going to get your own Warhead flavor. LeBron, you're the, you're the black Warhead, you're the craziest, most sour one. And then we're going to go get, you know, Anthony Davis and Giannis and the other guys to be the other flavors. And then I would go to Jake Paul for the next season.”

Steal thisLicense a rotating cast of athletes/influencers as limited-edition product variants, using each face as the packaging to drive collectibility and built-in reach.

EP 131 · 23:18 · SHAAN
Read at 23:18
mfmindex.com№ 0131-1398