Lamar

Automate billboard buying like AdQuick

Billboards are a near-subscription annuity once placed, but buying one means slogging through salespeople and a clunky process. Sam frames automating the billboard buy (the AdQuick / Alexis Ohanian model) as the opening, since incumbents like Lamar and Clear Channel do billions.

“And it's a great business. It's a great business because once you have a billboard, like, it's an annuity. Like, they just— it's almost subscription. They don't go away. And what he was doing was building billboard— but it's really hard to buy one. We— I bought a billboard as a test, and you have to go through all these salespeople, and it's a big process. What he was trying to do was automate it.”

Steal thisFind an offline ad category sold through slow human salespeople and build the self-serve automated buying layer on top.