Lemonade

Lemonade.com for commercial business insurance

Barkl pitches a Lemonade-style app for business insurance. Consumer renters insurance via Lemonade took 5 minutes, but getting commercial general liability and workers' comp for a business is a fragmented, draining process.

“And then I found Lemonade, went through their app in like 5 minutes. They gave me a quote, I signed up and it's like, why is that same thing not being applied to the business space? It totally, totally is a huge market.”

Steal thisTake the slickest consumer onboarding flow in a category (Lemonade for insurance) and rebuild it for the neglected SMB/business version.