LendFlow

Embedded fintech: let any SaaS platform offer loans on its own data

Immad describes the 'embedded fintech' trend: a SaaS platform with access to business data and payments can offer its users loans (or cards), historically only possible for $5B+ fintechs. He invested in LendFlow, which stitches this together for software companies.

“There's this whole trend called embedded fintech. I don't know if you're familiar with it, but the idea is like, let's say you run like a SaaS platform and you have like all this access to like business data, maybe you're helping with payments and things like that. What if you offered these people on your platform a loan?”

Steal thisIf your software already holds a niche's business data, embed lending or cards to add revenue and 10x stickiness.