Marriott

The McDonald's structure: hold the brand, raise capital per location

To build a multi-location concept without venture, own a holding company 100% that owns all the IP, brand, and systems; spin up each new location as its own LLC that raises its own capital and licenses the brand for ~5% of revenue. Investors bet on a single location while you compound value in the holdco — like McDonald's or Marriott.

“And so you make, make each location its own LLC with its own investors, but, but you ultimately own 100% of the holding company and you're making a percentage of revenue off of every single location.”

Steal thisPut brand and IP in a holdco you own 100%, then fund each location as a separate LLC that licenses the brand for ~5% of revenue.