Number
MasterClass spends $500k+ producing a single class
Shaan says MasterClass spends upwards of half a million dollars per class on production value alone, even their first one — a Hollywood-style shoot. Their real differentiator, though, is signing A++ brand-name talent like Gordon Ramsay and Serena Williams.
$500K
Production cost per MasterClass · USD/class
“And so they spend upwards of half a million dollars per masterclass just on the production value alone. Even their first one was over $500,000.”
Number
MasterClass spends $500k+ producing a single class
Shaan says MasterClass spends upwards of half a million dollars per class on production value alone, even their first one — a Hollywood-style shoot. Their real differentiator, though, is signing A++ brand-name talent like Gordon Ramsay and Serena Williams.
$500K
Production cost per MasterClass · USD/class
“And so they spend upwards of half a million dollars per masterclass just on the production value alone. Even their first one was over $500,000.”
Idea
MasterClass for doctors, pre-sold to 20 doctors for $80K
Build a subscription video service where top doctors teach others how to build successful practices. Avoid raising venture like MasterClass did by first selling 20 doctors a $4-5K seat in a live Zoom interview series, using that initial $80K to build the product.
“But the way to get that off the ground initially without having to raise venture, like Masterclass raised a lot of money, is you go around and you persuade 20 doctors to pay, you know, $4,000 or $5,000 to be a part of a live Zoom meeting interview with other doctors that have built more successful practices than them. And you use that initial $80,000 from those first 20 doctors to start to build your service or start to build your offering.”
Steal thisPre-sell a high-ticket live cohort before building the product, and fund the build with that cash instead of raising venture.