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Mint

model aggregator for financial life

2 transcript mentions
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’19’20’211’22’23’24’25’261
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  • Story1 · 50%
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  • SaaS / Software1 · 25%
  • Side Hustles1 · 25%
Shows up most in
#175Brainstorming Million Dollar Ideas with Elaine Zelby1×#84with Noah Kagan - How the Founder of AppSumo Walked Away From $100m1×

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In the moments

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Idea

The Adulting Vault: Mint.com for Your Whole Life

Elaine pitches an 'adulting vault' that aggregates every adult responsibility — rent, insurance, bills, subscriptions, financial accounts — in one place, like Mint did for finances. It surfaces gaps ('you might want life insurance'), monetizes via referral/affiliate, and handles renewals and autopay.

“there is no one place where kind of all of my adulting responsibilities live. And if I compare this to a product that's existed in the past, mint.com, which I think launched back in 2007, was kind of the first thing that said, hey, your financial life and financial picture is sitting all over the place. Can I aggregate it in a really simple app to give you that one-stop shop? And I want to do that for literally everything in your consulting world.”

Steal thisAggregate a messy, scattered category into one dashboard, then monetize by recommending the products users are missing via affiliate.

EP 175 · 41:19 · ELAINE ZELBY
Read at 41:19
mfmindex.com№ 0175-2479
Story

Three years of side hustles before the side hustle became the main hustle

Kagan describes stacking businesses while at Intel and Mint, working mornings, weekends, lunches, and nights on Facebook apps and games, until after about three years his side hustle finally became his main hustle.

“I was putting on these conferences that I charged for, and then I was working at Mint. I started doing the Facebook apps, like I did all these games, and I started making a lot of money. And I was working at morning, I was working on weekends, I was working at lunch, I was working at nights. Uh, I was working, I was— I kept going and I kept trying a lot of different— and eventually, after probably 2 and a half, 3 years, graduated in '04, and 3 years later, my side hustle finally became my main hustle.”

Steal thisUse a day job as your investor and stack side bets cheaply until one becomes the main thing.

EP 84 · 37:59 · NOAH KAGAN
Read at 37:59
mfmindex.com№ 0084-2279