MrBeast Burger

The new-age talent agency: three pillars (manage, build, invest)

Reed Duchscher describes his model for Night Media as three pillars: a management bucket servicing creators, an incubation studio for owned-and-operated companies like MrBeast Burger, and a venture arm that invests in emerging software and studios.

“We also have an organization, more of like an incubation studio for owned and operated companies like MrBeast Burger that people have saw in the news recently. Recently, and a few other companies that will launch with creators. So we also play the business partner role. And then we also have a, have like a venture side of this business where we invest in emerging software and, and studios and companies that we find interesting. And so to me, that's kind of like the 3 pillars that like a new age talent management firm or digital talent management firm should have.”

Steal thisRun a creator business as three pillars: manage talent, co-own businesses with them, and invest off the same access.

MrBeast Burger goal: 2,000-2,500 virtual locations

Reed states the two-year goal for MrBeast Burger is to reach 2,000 to 2,500 virtual locations plus a few brick-and-mortar spots, with the ambition of competing with Five Guys.

“We want to be around 2,500— 2,000 to 2,500 virtual locations. We want to have a few interesting brick-and-mortar locations. I mean, for us, it's like, are we going to be able to compete with Five Guys?”