Museum Hack

Museum Hack: $2M/year giving 'fuckin awesome' museum tours

Sam's friend Nick Gray built Museum Hack into a ~$2M/year business giving fun, unconventional guided museum tours across ~6 cities (corporate clients included), then sold it — without being an art expert.

“And so he built this business that was making $2 million a year in sales. And you would pay him, or eventually he would train people in a variety of cities and you would pay $50 to $100.”