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MVMT

dorm-room dropship that vertically integrated

10 transcript mentions
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Shows up most in
#200When to Go All In, Teenage Side Hustles, & the Crypto Exchange That Could Have Been1×#118with Harley Finkelstein (Shopify's President) - Why You Should Drop Out Of School and Start a Shopify Store1×

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In the moments

2 linked receipts
Idea

Watch Gang is a marketing company, not a watch company

Shaan argues subscription 'mystery box' businesses like Watch Gang and MVMT are really marketing/arbitrage plays bolted onto a commodity product. The same optimized funnel could be swapped onto sneakers, golf clubs, or shoes.

“They built a $100 million plus luxury watch brand in 2 years. They made it sound like an old school brand. They, you know, they partner with all these influencers. They use this It's a marketing company, not a watch company, really. And so that's what this is for sure. This is a marketing company, not a watch company. They could swap this out and do this with golf clubs.”

Steal thisTake a proven optimized subscription funnel and swap the commodity product (sneakers, golf clubs) underneath it.

EP 200 · 4:42 · SHAAN
Read at 4:42
mfmindex.com№ 0200-282
Idea

Sell a course on the skill you already have

Harley's pick for an underrated business: take a skill you're already good at and sell a course around it. His example is an Italian grandmother who taught tourists to make pasta, then pivoted during COVID to selling pasta-making lessons online via Shopify.

“I think something that's underrated is people taking a skill set they currently have and that they're really good at, something that's unique to them, and actually selling a course around that skill set or selling something that helps people acquire that skill set.”

Steal thisPackage the skill you already have into a course instead of chasing a new product to sell.

EP 118 · 41:36 · HARLEY FINKELSTEIN
Read at 41:36
mfmindex.com№ 0118-2496