Nelk Boys

The Nelk Boys: 100K shoppers a drop, zero ad spend, a Girls Gone Wild club

Shaan marvels at the Nelk Boys, prankster creators who get 100,000 people on their site per merch drop doing an estimated $1-3M per drop with zero customer-acquisition cost, plus a paid X-rated 'Send Club.'

“they said, you know, during their drops they have 100,000 people on the website trying to buy. 100,000 people on the website trying to buy is one of the most insane like e-commerce numbers you can get to. I think they're doing between $1 and $3 million per drop that they do in merch. And I think, you know, they're spending zero on customer acquisition for that, right?”