Nurse Life RN

Nurse Life RN: 1.2M nurses, equity in Bala Shoes

Shaan profiles Nurse Life RN, a 1.2M-follower nurse meme account that gates membership by verifying you're a nurse. The owner took equity in Bala Shoes (the 'Nike for nurses') as its promotional vehicle, and could spin the audience into a job board or the next Incredible Health.

“But he partnered with the makers of Bala Shoes, which is the nurse shoe brand that's coming out that's trying to be Nike for nurses basically. It's Nike for medical footwear. And so he got equity in that company and gets paid every month because he is the promotional vehicle for Bala Shoes who wants to like penetrate this community, right?”