Onnit

Onnit (AlphaBrain) sold for $350M; Joe Rogan owned ~20%

Discussing how creators should own their own supplement brands instead of taking sponsorship money, Sam notes Joe Rogan's supplement company (Onnit / AlphaBrain) was just acquired for $350 million, with Rogan owning roughly 20%.

“it just was acquired the other day. And friends who know the company told me it sold for $350 million and that Joe owned like 20% of it.”