Number
Pantone makes $100M+/yr selling a color booklet
Shaan breaks down Pantone, which standardized ~2,500 colors into a numbered matching system used by manufacturers, fashion houses, and even Ben & Jerry's QA on brownie color. They make over $100M/year selling booklets that run $85 to $500, launching ~100 new colors a year to force re-buys.
$100M
Annual revenue · USD/year
“It's like 2,500 colors. They make over $100 million a year just sending out this little brochure, this little pamphlet, this little booklet with all the colors in it. And everybody buys these things.”
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