Pet Face

The one-handed paternity-leave sock side hustle

While up at 2AM holding his newborn, Shaan spun up a Pet Face dropshipping store (put your pet on socks) using a friend's print-on-demand. First $5 of ads returned one $25 sale at ~50% margin before costs rose.

“And so with one hand and one night, I basically created an affiliate program where I, where I just went on Facebook, started running ads. For the same idea, Pet Face. So put your pet's face on some socks. And I can report that I've sold one pair of socks so far. So the first one was $5 of ads in and one sale of $25 out, of which, you know, my margin was, you know, about 50%. So I was like, oh, easy all day. $5 in, $12 out.”