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Re-engagement postcards returned 5-8x for Shaan's e-com brand
Shaan's e-commerce brand used PostPilot to mail postcards to lapsed customers and saw roughly a 5-8x return. He argues direct mail is unsexy so most brands skip it, but junk mail keeps arriving precisely because it still pays.
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ROI on re-engagement postcard campaigns (5-8x range) · x return
“And they're super effective. I mean, the ROI, I don't remember off the top of my head, but it was like 5 to 8x return on your investment. So it's like, it's kind of a no-brainer to do. It's just like unsexy. So most people don't do it.”
Steal thisMail a postcard to customers who haven't bought in a while; unsexy channels stay cheap because rivals skip them.
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