Prada

Lil Miquela, a virtual influencer, to make ~$11M this year

Shaan describes Brud's virtual Instagram star Lil Miquela (1M+ followers) charging $8,500 per sponsored post for brands like Calvin Klein and Prada, with an estimated $11M in earnings for her creators in 2020 — at 100% margin since there's no human star to pay.

“So basically they were saying Lil Miquela charges $8,500 per sponsored post. She's done promotions for Calvin Klein, Prada, other, you know, fitness brands. Um, they, you know, they estimate that Lil Miquela will make $11 million for their— for her creators this year.”