Idea
Crowdfund Michael Jordan's house via fractional NFT ownership
Shaan pitches buying Michael Jordan's long-stalled Chicago mansion (listed ~$20M, dropped to ~$14M) for ~$10M by crowdfunding the audience and using fractional ownership through an NFT or Rally Road.
“I said, or we could just get this podcast. We could crowdfund $10 million and we could basically fractional— you could do fractional ownership either through an NFT or on Rally Road or whatever. I was like, let's buy Michael Jordan's house.”
Steal thisUse your audience as the capital pool — crowdfund a trophy asset via fractional NFT ownership instead of raising a fund.
Framework
Compress liquidity into one trading day to fake a deep market
Rally Road gamifies investing like Robinhood meets Tinder: assets IPO and then trade only one day per quarter, compressing all supply and demand into a tiny window so an illiquid marketplace feels liquid and creates FOMO.
“They do a drop like an IPO. You buy in, and then basically, that asset is locked up for 3 months. Then they'll basically trade each asset once a quarter. But only for one day. They're like, "All right, this asset is trading that day." Basically, they're compressing all the demand also into one day.”
Steal thisIn a thin marketplace, restrict trading to narrow windows so scarce supply and demand aggregate into apparent liquidity.