ReadyRefresh

Quality of life is killed by small frequent irritants, not big rare events

Shaan's insight, sparked by lacking cold water for a month, that the things that change quality of life are small irritants that happen frequently, not big events that happen rarely. Frequency is what makes a minor problem worth solving as a business.

“it really highlighted to me that, like, most of the things that, like, change the, like, quality of life are these, like, small irritants that happen frequently rather than, like, big things that happen infrequently. So like needing water 5 to 10 times a day and not getting— not having an easy way to get it was kind of annoying.”

Steal thisHunt for high-frequency small annoyances to build a product around; frequency beats severity for recurring revenue.