Number
The can manufacturer's minimum run was 204,000 units
When the broke founders called Rexam, the largest US can supplier at the time, the rep told them the minimum production run was 204,000 units — far more than they could afford, which forced them to chase blank 'silver bullet' overrun cans instead.
$204K
Minimum can production run · units
“He says, well, the minimum run's 204,000 units. Well, we didn't have that much money.”
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